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Rubix Weekly Recap (August 26, 2024)

Learn about RBT's unique tokenomics 📚

August 26, 2024

👋 Welcome to the Rubix Weekly Digest

Welcome to the fourth edition of the Rubix Weekly Newsletter! This week, we're excited to share insights from our recent AMA, dive into data security, and explore the future of AdTech with Rubix. Let's get started!

📈Rubix by the Numbers

As we continue to scale, here are some of the key metrics that showcase our progress: 

🎙️ Community AMA Highlights: Building Web3 Communities

We recently hosted an insightful AMA on community building in Web3. A big thank you goes out to our guests @ArelAvellino (CEO/Founder, Passage.io) and @Ana_dwsn (Ex-CEO, CoinTelegraph) for their valuable contributions, as well as members of our community who joined in on the conversation!

Here were some of the key takeaways:

  • Importance of transparency, active listening, and creating value for community members

  • Strategies for sustainable growth: aligning incentives, fostering ownership, and continuous education

  • The crucial role of strong communities in accelerating innovation and providing feedback

We’ve been working hard to prepare more community events just like this one, so make sure to stay tuned for upcoming announcements in our Discord!

🔒 Data Security in the Digital Age

In today's digital landscape, data security is more crucial than ever. As our digital footprints expand, so do the risks associated with centralized systems. In the past few years, there have been several high-profile breaches that exploited vulnerabilities in outdated infrastructures, such as:

  1. Okta Breach (2023): An IdP master key compromise exposed the data of over 18,400 customers.

  2. Equifax Breach (2017): A staggering 147 million records were exposed, resulting in nearly $1.4 billion in settlements.

Now these aren't just numbers on a screen – they represent real people and businesses affected by centralized system failures.

Fortunately, Rubix addresses these challenges with our innovative Objectchain architecture and Decentralized Identifiers (DIDs):

  • User Empowerment: Each user gets an independent data chain linked to their DID, putting control back in their hands.

  • Enhanced Security: SAML/OAuth+ integration with Rubix DID commits provides robust last-mile security.

  • Smart Contracts: Secure data encryption and sharing through advanced smart contract functionality.

  • True Data Sovereignty: Decentralized storage ensures users maintain ownership and control of their data.

By tackling the centralization dilemma head-on, Rubix offers a scalable, privacy-preserving, and cost-effective solution for both enterprises and individuals. It's time to rethink data security for the digital age.

🚀 Revolutionizing AdTech with Rubix

Over the past few years, the programmatic advertising industry has been plagued by negative outcomes such as fraud, lack of transparency, and data privacy concerns. In 2023 alone, global ad fraud losses hit a staggering $84 billion! Rubix is here to change the game and address these critical issues:

  1. Ad Fraud Prevention: Our Decentralized Identifiers (DIDs) provide cryptographic verification of impressions and clicks, making fraud nearly impossible.

  2. Spend Transparency: Smart contracts ensure real-time tracking of ad investments from payment to placement, eliminating black boxes in the ad supply chain.

  3. Data Privacy: Our sharded, decentralized architecture enhances security and aligns with global regulations like GDPR, ushering in an era of privacy-first advertising.

  4. Easy Compliance: Rubix's token-based architecture simplifies regulatory compliance and enables real-time supply chain management.

  5. Cost-Effective Solutions: Unlike other blockchain solutions, Rubix operates with no gas fees, making it a game-changer for ROI in ad tech.

  6. Simple Integration: With support for popular coding languages and a WASM compiler, Rubix makes it easy to migrate existing systems to the blockchain.

By addressing these key pain points, Rubix is set to transform the AdTech landscape, making it more transparent, secure, and efficient for all stakeholders.

If you’re an enterprise organization, we’d love the opportunity to discuss these challenges in depth, and display how our unique solutions are created to fit your needs! Send us a message on Twitter to get in touch.

💎 RBT Tokenomics: Scarcity Meets Utility

Rubix Chain's tokenomics draw an interesting parallel with Bitcoin, while taking the concept of digital scarcity to new heights. Here's how RBT stands out among other alternative currencies:

  • Fixed Supply: Like Bitcoin, RBT has a capped supply – 51.4 million tokens to be exact. This creates a scarcity that can drive long-term value.

  • Real-World Utility: Unlike Bitcoin, RBT is designed for practical applications beyond just a store of value. It's a utility token that powers the Rubix ecosystem.

  • Scalability and Usability: RBT is built on a platform that prioritizes scalability and user-friendliness, making it more adaptable for everyday use cases.

  • Eco-Friendly: Rubix's innovative Proof of Pledge (PoP) consensus mechanism ensures that RBT is far more energy-efficient than traditional proof-of-work cryptocurrencies.

  • Extreme Scarcity: Here's a mind-boggling fact – there are more millionaires in the world than there will ever be RBTs. This level of scarcity is unparalleled in the crypto space.

By combining the scarcity model that made Bitcoin famous with real-world utility and advanced blockchain technology, RBT is positioned as a unique and potentially valuable digital asset in the evolving crypto landscape.

👀 Want to dive deeper into the Rubix ecosystem?